How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
When Szenderski/Rohani Worldwide was asked to introduce a new brand of tortilla chips for Classic Foods, the creative team thought long and hard about where snack foods come from and under what circumstances they are consumed.
The new chips are called “Stoned Classics,” it turns out, because tortillas were once made by smashing rocks against softened corn dough.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in