Who Needs 'Quality Time' Amid Such a Quantity?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Let’s put to rest the notion that today’s kids are monsters because their parents spend too little time with them. Perusing a study by University of Michigan’s Institute for Social Research, we can hypothesize that today’s kids are monsters because their frazzled parents spend too much time with them. The researchers found children in two-parent families spent nearly six hours a week more with their mothers in 1997 than in 1981 (30.89 hours vs. 25.05).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in