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Fellow advertising nerds, your kind of tournament bracket is finally here.
Welcome to March Adness, Adweek’s intense showdown of today’s most marketing-savvy brands in which absolutely nothing is on the line and all of this is just being done for fun.
That said, we’ve tried to take our jobs moderately seriously in naming the competitors in our March Adness bracket and ranking them each based on their reputation for strong advertising. Can a first-seed juggernaut like Burger King get toppled by a slick and sarcastic startup like Ryan Reynolds’ Aviation Gin? Hey, anything can happen.
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