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NEW YORK–In a series of moves involving some of their major brands, Whitehall-Robins has eliminated Young & Rubicam in New York from its U.S. agency roster.
W-R has shifted creative and media duties for its Advil brand, which also includes children’s and cold and sinus medications, to roster shop Grey Worldwide without a review, sources said. The estimated $80 million in business had been handled by Y & R since 1985.
Grey’s MediaCom will handle media planning.
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