White Sox Eye 7 in Ad Agency Search

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CHICAGO The Chicago White Sox have pared the list to seven agencies, including the incumbent, for the team’s $2 million advertising account, officials said on Wednesday.

Moving forward are incumbent Hoffman York, a Chicago independent; Omnicom’s BBDO; and independents Magnani, Romani Brothers, Tom, Dick & Harry; and Two by Four. All the shops are in Chicago. Interpublic’s Group’s Foote Cone & Belding in Chicago named by the client, but subsequently withdrew. More than 30 shops had submitted credentials to the team.

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