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Kpe, a New York-based i-shop specializing in media and entertainment work, has released today the first in a new bimonthly series of free “white paper” reports, called “Fast Forward,” featuring original research and analysis on digital media issues. The first report, “Can Advergaming be the Future of Interactive Advertising?” tracks the emerging trend of interactive gaming as advertising.
“Kpe has identified a key marketing tool that should be investigated by any company seeking stickier and more cost-effective interactive strategies,” said Matthew Ringel, vp of strategy at kpe and co-author of the report.
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