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Wallwork Curry Ads Reflect Brand Attitude
BOSTON-White Mountain Shoes has stepped into the crowded footwear market with a fashionable new print campaign from Wallwork Curry.
Asking young women, “What mountain do you climb?” the ads portray “real” people outfitted in shoes that reflect their personality through their style preference.
The first execution in the series features an aspiring opera singer. Her shoe of choice? A bright-green Birkenstock-type sandal.
The print campaign marks a renewed commitment to advertising by the Newton, Mass.-based
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