Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Luckie & Co. has won the Alabama tourism account, the client confirmed.
The independent shop prevailed over co-finalist The Intermark Group, both of Birmingham. Two other Birmingham agencies, incumbent Lewis Communications and O2 Ideas, were eliminated in an earlier round.
According to state director of tourism Lee Sentell, it was the agency’s newest hire, executive creative director Brad White, and his travel and tourism marketing experience that tipped the scales in favor of Luckie.
White, who joined the shop in January from Temerlin McClain in Irving, Texas, brought a background in Texas tourism and American Airlines to the table.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in