Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
As a distiller of high-proof rye whiskey that’s been methodically aged six years, WhistlePig is an unlikely player in the booze-free booze space.
But the young challenger brand has launched its first-ever Dry January program with a pair of non-alcoholic whiskeys, one infused with CBD, in an experiment that’s already taken off with consumers.
WhistlePig spent about a year developing its two limited-edition products, PiggyBack Devil’s Half Send and Devil’s Slide, with the first batch of 1,000 bottles selling out within 24 hours.
The brand, based on a 500-acre farm in Vermont, plans to drop a second round of de-alcoholized whiskeys today.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in