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Cats are having a heyday! They’re invading Samsung’s Instagram. They’re hiding in your city, covered in Pepto-Bismol pink. And if ever you doubted that their slow but steady domination of our species was intentional, now you’ll know the answer: It is.
Because hiding behind your cat’s silent, judgmental scowls is a great mind—one that now has its own university, the Kat Institute of Technology.
Brought to you by Whiskas and AMV BBDO (which just launched the ad linked above with the 100 pink cats, so we’ve got pretty good evidence as to what species is running that place), the Kat Institute of Technology campaign promises to answer the many burning questions we’ve had about our feline friends.
An introductory ad is meant to ensure your cat is ready for world-disrupting glory, if not with an entire room dedicated to lasers then at least with an age-appropriate pack of Whiskas:
A series of weird,...
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