Whirlpool's KitchenAid Talks to Agencies

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CHICAGO Executives from KitchenAid have met with agencies about the brand’s $20 million ad account, currently handled by Publicis Groupe’s Saatchi & Saatchi, the client has confirmed.

“As smart marketers, it’s a good idea to periodically think about where we need to be,” said Brian Maynard, director of integrated marketing for KitchenAid.

He

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