Whimsy Defines Y&R's Chevron Campaign

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NEW YORK The TV piece of Chevron’s global corporate image campaign broke this week with three spots from Young & Rubicam that were shot in five countries over eight days.

The spots, which were directed by Joe Pytka and are part of an estimated $30-40 million effort, use metaphors to illustrate the energy issues facing not just the oil company but the world.

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