Which of These 20 Boundary-Pushing Campaigns Will Win Cannes’ Coveted Titanium Lion?

U.S. projects make up more than 50% of finalists

HBO's #ForTheThrone campaign brought Game of Thrones' final season to life through experiential marketing, a Super Bowl ad and the 'Create for the Throne' art project. HBO

While most award categories at advertising’s annual Cannes Lions festival are pretty clear-cut, Titanium has been a notable (and intentional) exception.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."