Cannes Lions

Which of These 20 Boundary-Pushing Campaigns Will Win Cannes' Coveted Titanium Lion?

U.S. projects make up more than 50% of finalists

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While most award categories at advertising’s annual Cannes Lions festival are pretty clear-cut, Titanium has been a notable (and intentional) exception.

The Titanium Lion was founded in 2003 to recognize work that “causes the industry to stop in its tracks and reconsider the way forward,” Wieden + Kennedy co-founder Dan Wieden famously said when announcing the initiative.

In the more than 15 years since, Titanium has become one of the most sought-after prizes at Cannes, with the nominees and winners often sparking more debate than nearly any other category.



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