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Too many ad people follow a formula, not a feeling

Marketing is no place for people with no stomach for risk. Too much time and energy are consumed trying to prove everything to people who will never get it anyway. If the ultimate goal is faster, better, cheaper advertising, then push out all of the fearmongers. Get rid of the clients who need a focus group to tell them what to order for lunch. Ax the creatives who want the life of an artiste and the job security of a government procurement officer.

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