Where's His Moustache?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Grim Reaper as a celebrity spokesman? The tagline, “Got death?”
That campaign, created by Young & Rubicam in San Francisco for Combat’s Quick Kill roach-elimination product, has drawn the ire of one ad professional, who calls the ads “repulsive.”
Stan Fine, principal at Fine Advertising Marketing & Design, spotted the ads on billboards in New York. The ad features a picture of the Reaper–complete with sickle–grasping the Combat product. Above him appear the words “Got death?”–a none-too-subtle reference to the American Dairy Association’s “Got Milk?” campaign, which features a variety of celebrities sporting milk moustaches.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in