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Nature is the star in The PlowShare Group’s new PSA campaign for the World Wildlife Fund.
The TV, radio and print ads broke early this month and comprise the first complete TV effort done for the Washington, D.C., client by the shop, said Gillian Haggerty, WWF marketing manager. The shop won the account earlier this year.
The ads show nature scenes and animals; TV and radio spots feature the song, “Amazing Grace,” with radio voiceovers by actress Kathleen Turner.
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