Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Brian Morrissey
All the trends point to public relations, that redheaded stepchild, growing up into a critical part of the marketing world. But you wouldn't know it by looking at the PR Lions winners. By my count, advertising, digital and other non-PR shops won 27 of the 42 gold and silver Lions awarded. (The full list will be posted Tuesday at CannesLions.com.) An ad agency, TBWA\Chiat\Day, also took top honors in the category for Gatorade's "Replay" campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in