Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to The Cassandra Report, Fall/Winter 2013 edition. Further, usership rises as people get older, suggesting that the youngest teens aren’t moving away from Facebook as much as using other platforms along with it. Nevertheless, other platforms are challenging its dominance, chiefly YouTube, which is frequently used by 68 percent of those 14-34.