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Washed-up spokescreatures don’t die. With the blessing of their former employers, they try out for other parts.
In the first ad in a new 18-spot campaign for Geiko, The Martin Agency brings the familiar animated gecko character face to face with that überspokescreature, the Taco Bell Chihuahua. It happens in a waiting room, where talent (primarily human) waits to audition for the Geiko spokesrole. The gecko is called, and as he heads for the audition room, the Chihuahua emerges, fresh from his own screen test.
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