Where Everyone Is A Copywriter

Americans spend an estimated $500 million annually on personal ads in newspapers and magazines. For far less, Emily Calvo and Laurence Minsky will tell you how to write a good one.
Calvo and Minsky, who work at promotions agency Frankel & Co. in Chicago as a creative supervisor and a creative project manager, respectively, are the authors of 25 Words or Less, just published by Contemporary Books.
Not a rulebook, the tome “is a guide on how to creatively write an ad, evaluate responses and get results,” according to Minsky.