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The fertile imaginations at Marketel McCann-Erickson conceived of a surprising campaign for client CCM. TV spots for the Canadian hockey-equipment maker feature skating sperm in sudden-death overtime.
In four 15-second spots that broke during the Feb. 6 NHL All-Star Game on ABC, computer-animated sperm cells maneuver toward an ovum while an unseen crowd roars.
“The puck is dropped,” an announcer says in one spot. “Cameron has it and we’ve seen what kind of damage he can do.
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