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The No. 1 question asked of advertising trade journalists every year about the Super Bowl: “Why do brands release their Super Bowl ads early?” For most, the answer is to gain more visibility for an ad that the brand is spending $5.5 million on to air (that they’ve spent, in most cases, millions more to create). They want the most bang for their buck.
But some brands keep their ads under wraps until the Big Game, often to surprise viewers with a big reveal.
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