Where Are All the Super Bowl 2021 Ads?

Sunday's Big Game has the potential for more surprises than usual

As of now, Super Bowl Sunday could see more new spots than normal. Photo Illustration: Trent Joaquin

The No. 1 question asked of advertising trade journalists every year about the Super Bowl: “Why do brands release their Super Bowl ads early?” For most, the answer is to gain more visibility for an ad that the brand is spending $5.5 million on to air (that they’ve spent, in most cases, millions more to create). They want the most bang for their buck.