When Will Gen X Women Have Their Marketing Moment?

Menopausal brands are giving them the floor, but it's only the beginning

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If there’s one comment Catherine Balsam-Schwaber hears from women consumers the most, it’s “menopause snuck up on me.”

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.