Diversity, Equity and Inclusion

When Will Gen X Women Have Their Marketing Moment?

Menopausal brands are giving them the floor, but it's only the beginning

a woman posing with her arm on her knee looking upward — Fifty One Apparel uses NASA technology to regulate hot flashes in more breathable clothing. Fifty One Apparel

July 12, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

If there’s one comment Catherine Balsam-Schwaber hears from women consumers the most, it’s “menopause snuck up on me.”

Tiffany Moustakas

@tiffmoustakas
tiffany.moustakas@adweek.com

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

Diversity, Equity and Inclusion

When Will Gen X Women Have Their Marketing Moment?

Menopausal brands are giving them the floor, but it's only the beginning

Tiffany Moustakas

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Tiffany Moustakas