When Too Much Is Not Enough

The Ungar Group in Chicago feels any charity event worth attending is also worthy of some attention-grabbing advertising.
The Housewares Industry Charity Group executive committee, however, balked at the eye-grabbing ad (shown here) the agency produced for its dinner in January, which raises funds for multiple sclerosis research.
The ad, combining an echo of recent political fund-raising scandals with a nod to the new McDonald’s tagline, shows an open-mouthed Hillary Clinton and the headline, “Did somebody say fundraiser?”
The client felt that it was potentially controversial and pulled the ad before it could run next week in the trade magazine Homeworld Business.
“It’s a hard-working ad that gets attention for a first-time event, and it doesn’t talk about a disease in a downbeat way,” said Tom Ungar, agency president.
But, he said, “we’ll do another one.”
–Scott Hume