When Not Dressing Up on Fridays, This Agency Works on Clinique and Aveda

The Barbarian Group aims for a balance of work and play

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Specs
Who Kevin Chan, associate creative director and Formal Friday creator (far left); Benjamin Palmer, chairman (second from left); CEO Sophie Kelly (seated, center), surrounded by Formal Friday participants
What Digitally focused creative agency
Where New York office<



Most weeks, the 125 employees of The Barbarian Group have been subverting the norm and classing up the joint by dressing up on Formal Friday. Since its 2001 founding, the New York-based agency has strived to celebrate a balance of work and play, explains CEO Sophie Kelly, and that spirit led Kevin Chan to start the now decade-old tradition.

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