When Liz Met Twitter: Fashion Brand Taps Social Media

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When Liz Claiborne relaunched its brand this year, 300 or so female consumers informed its marketing decision. Such insights weren’t culled from focus groups, but were pulled from online communications. Working with Communispace, Liz Claiborne execs considered the panel of 300 to be a “focus group on steroids” and were pleased with the results.

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