When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie's pledge is paying off

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Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval.

According to Business Insider, the branch of American Eagle specializing in intimates and sleepwear saw a 9 percent increase in sales in the last quarter. The company announced earlier this year it would leave everything from beauty marks to tattoos in its ad campaigns.

By contrast, while Aerie has experienced a triumphant success by encouraging young women between the ages of 15 and 21 to "get real and think real," Victoria's Secret recently came under fire for the awkward message of its "Perfect 'Body'" campaign. 

Many have noted the women featured in Aerie's ads are still models, whose size and shape may not be considered average for the everyday consumer.



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