When It Comes to Patriotism, Why Does Budweiser Keep Trying to Outdo Itself?

The less-obvious reasoning behind those new stars-and-stripes cans

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It’s hard to imagine a major domestic beer that calls itself “American” more than Budweiser does.

After all, we’re talking about a lager that was brewed by an immigrant to America (as illustrated in its 2017 Super Bowl spot) and is still brewed in America 145 years later. Budweiser sponsors American national pastime Major League Baseball, and the NBA and NFL, too. It trots out the Budweiser Clydesdales, which made for a 9/11 tribute so effective, it only ran once.

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