When Does Brand Loyalty Start?

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Juliana Rose Tully knew exactly where she wanted her cart to stop in the cookie aisle of her local ShopRite in Livingston, N.J. The assertive 3-year-old was on a mission for chocolate Teddy Grahams. But just as she was about to secure her prized snack, she spotted her hero, Dora the Explorer, on a different box.

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