When Does Brand Loyalty Start?

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Juliana Rose Tully knew exactly where she wanted her cart to stop in the cookie aisle of her local ShopRite in Livingston, N.J. The assertive 3-year-old was on a mission for chocolate Teddy Grahams. But just as she was about to secure her prized snack, she spotted her hero, Dora the Explorer, on a different box. Teddy didn’t stand a chance. “I want those,” she proclaimed.

“She had no idea what kind they were,” says her mom, Robin Tully, who tried unsuccessfully to persuade her daughter to get both in case she didn’t like what was in the box.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in