When Campbell Mithun signed fellow Minnesotans

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When Campbell Mithun signed fellow Minnesotans Joel and Ethan Coen to direct a Super Bowl spot for H&R Block, all the agency had was a simple concept: a man behind a desk, droning on about the changes in the tax laws this year.

Coen brothers fan George Hal vor son, Campbell Mithun’s executive creative director, says the agency envisioned the spot as having a similar feel to the film makers’ big-business spoof, The Hudsucker Proxy.

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