When Billboards Get Really Ugly

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The billboard wars are raging out West. In L.A., ads for KRCA’s Spanish-language TV news were ripped by illegal-immigration opponents. They showed two newscasters and the words Los Angeles, CA—with the CA crossed out and replaced by Mexico. The station said it wanted to point out how close it is to its Latino audience, but when governor (and legal immigrant) Arnold Schwartzenegger blasted the ads, they were done for. They came down last week.

Meanwhile, in Salt Lake City, ads bearing the image shown here have also come down.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in