When Advertisers Attack

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“Mac OS X gets out of your way,” says one Apple convert, “where as Windows wants to constantly be in your face.” When Apple launched its Macintosh in 1984, it hurled a hammer in the face of PC domination with “1984.” Although Apple never entirely buried the hammer, this summer it launched its most aggressive attack on PCs in the estimated $50 million “Switchers” campaign.

In response to “Switchers,” Gateway came out with an animated spot in which its Profile 4 model leap frogs over an iMac, then turns to blow a raspberry at it.

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