5 Ways Brands Are Making Their YouTube Ads Unskippable

Creating content people want to watch

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When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch ads. Even though I've been a marketer for more than 20 years, I'm also a consumer. And if an ad isn't relevant or entertaining—fast forward, skip, click, close.

And, as always, brands are stepping up their game. They're making ads so good that people are choosing to watch and share them, and the best ads out there today are also some of the best content.

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