What's With the Maskless Big Game Ads?: Wednesday’s First Things First

Plus, Sir Patrick and friends climb Paramount’s Mountain

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks?

We’ve now seen more than 30 complete Super Bowl LV ads, and they’re a nice blend of fun, humorous, heartfelt and inspiring.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in