What's the Deal With All the Robots in This Year's Super Bowl Ads?

Fear and loathing of AI answered with a bit of reassurance

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If you’ve watched even a few of the ads in Super Bowl LIII, you might have noticed two prevailing themes in this year’s commercial roundup: that there are an awful lot of robots kicking around these ads, and the presence of all this artificial intelligence—in the eyes of the humans, at least—isn’t such a good thing.

Sprint’s spot, for example, shows a robot creating an advertisement that, with all due respect to the great Bo Jackson, is nonsensical and utterly ridiculous.



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