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BEEPWEAR
AGENCY: Hughes, Norwalk, Conn.
CLIENT: MTX Paging Products, Watertown, Conn.
MEDIUM: consumer magazines
CREATIVE/ART DIRECTOR: David Grigg
COPYWRITER: Jeannie Credidio
PHOTOGRAPHER: Philip Habib

Small type at the bottom delivers the news: “Timex and Motorola introduce the first full-text message pager in a watch.” Do you immediately wonder how the human race survived without it? Or do you categorize it as one more gizmo you don’t need? At the very least, an ad for a new gadget must nudge you away from the latter view.











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