What's New: Portfolio

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





Cherry Coke
AGENCY
Cliff Freeman and Partners, New York
CLIENT
Coca-Cola Co., Atlanta
MEDIUM
consumer print
CREATIVE DIRECTOR
David Angelo
art DIRECTOR
Taras Wayner
copywriter
Kevin Roddy
photography
Howard Berman
designer
Charles Anderson
As “different” slogans go, this campaign’s “Do something different” lacks the ungrammatical ƒlan of Apple’s “Think different.” And while Apple’s roster of luminaries suggests “different” means “better than the ordinary,” Cherry Coke seems content to define it merely as “out of the ordinary.” This is the sort of individualism that gives conformity a good name. With its virtuoso weirdness, though, the ad will appeal to the many people who’d answer such objections with a blunt: So what? In case you don’t get the point of Bubble Wrap attire, the copy explains it.




















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in