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AETNA RETIREMENT SERVICES
AGENCY
Ammirati Puris Lintas, New York
CLIENT
Aetna, Hartford, Conn.
MEDIUM
consumer print
CREATIVE DIRECTORS
Tom Nelson, Mark Johnson
ART DIRECTOR
Geoff Shirley
COPYWRITER
Robert Reiser
PHOTOGRAPHY
stock
Like bad opera singers, ads for retirement planning tend to have a limited emotional range.

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