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K2 MERLIN SKIS
AGENCY : Cole & Weber, Seattle
CLIENT : K2 Skis, Vashon Island, Wash.
MEDIUM : skiing-enthusiast magazines
CREATIVE DIRECTOR: Michele Cournoyer
ART DIRECTOR: Bill Karow
COPYWRITER : Mark Waggoner
PHOTOGRAPHER : Joe McBride
Who exactly is the “we” of the headline? It turns out (as we read the body copy) that K2 is
speaking of its own obsession.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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