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AQUA TEC SWIMWEAR
This campaign latches onto one truth about women’s swimsuits: They’re worn out of the water more than in it. But the ads recklessly ignore another truth: For most women, a swimsuit is no laughing matter. They aren’t in the mood for an ad that features a bikini-clad model looking with mock dismay at a smoldering skillet, as another photo in the series does, or for this ad’s horticultural hijinks.

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