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Sega Manx TT
AGENCY
Foote, Cone & Belding, San Francisco
CLIENT
Sega of America, Redwood City, Calif.
MEDIUM
consumer print
CREATIVE DIRECTOR
Chuck McBride
ART DIRECTOR
Don Creed
COPYWRITER
Steve Morris
PHOTOGRAPHER
Shawn Michienzi


What are the helmet-heads doing here? Praying “to the motorcycle gods,” of course. Like many ads for electronic games, this one is of the let’s-shock-the-grown-ups ilk. But should the grown-ups be shocked? The mockery seems aimed more at the juveniles who buy these games than at real churchgoers or real prayer.




















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