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SONY DIGITAL PCS PHONES
AGENCY: Ranscombe & Co., Toronto
CLIENT: Sony of Canada, Toronto
MEDIUM: consumer magazines
CREATIVE DIRECTOR: Jim Ranscombe
ART DIRECTOR: Lance Martin
COPYWRITER: Hayes Steinberg
PHOTOGRAPHER: Steve Jackson


The blueberries are a nice touch. In a category beset by hype, there’s much to be said for making a finite claim. And regardless of the product being advertised, we’re more apt to trust negative claims than positive ones. “Brand X tastes delicious” may or may not be true; “Brand X contains no sea bass” almost certainly is.












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