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V8 Juice
Agency: Fcb/Leber Katz Partners, New York
Client: Campbell Soup Co., Camden, N.J.
Medium: Consumer Print Group
Creative Directors: Sandy Greenberg, Terri Meyer Assoc.
Creative Director/Copywriter: Aryeh Wiener
Art Director: Jennifer Macfarlane
Photography: Robert Schlatter
If you’re going to pull the rug out from under someone, it’s nice to provide a soft landing. That’s what this ad sensibly does. For people who don’t eat right because (they claim) doing so is difficult, V8 takes away that excuse: Nothing could be easier than drinking V8 (with or without a glass) and getting a garden’s worth of vegetables in the process.
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