What’s the Most Dangerous Job at an Agency?
New business chiefs deal with a lot of stress and a short shelf life
While much has been made of the short lifespan of CMOs—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those clients. In fact, a whopping 80 percent of agency respondents in a new Agency-Marketer Business Report from RSW/US said the tenure of their new business director was just two years or less.
