'What's Happened at The Richards Group Sends a Message to All Agency Executives'

As founder's racial comment leads to client exits, diversity advocates say it's time for reflection, action and accountability

By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea “too Black,” the damage had been done. The staff had reportedly been incensed by leadership’s sluggish response, and longtime client Motel 6—for whom the campaign at issue was pitched—had chosen to fire the agency.