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CHICAGO Hyatt Hotels backs its frequent guest program with a $15-million campaign that also unveils the hotelier’s newest brands—Hyatt Summerfield Suites and Hyatt Place.
The TV, print, airport and online effort launched Thursday is the largest ever for the Hyatt Gold Passport loyalty club. TV buys will include ESPN, CNN, Fox News, Golf Channel, Food Network, HGTV, Bravo, Comedy Central and A&E. With a goal of 111 million online impressions, the initiative also will mark Hyatt Gold Passport’s biggest presence in the digital world with appearances on CNN.com,
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