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There’s nothing like a toxic algae bloom like the one in Toledo to spur sales of bottled water. When Ohio state officials declared a state of emergency on Saturday, ordering everyone in the city not to get near their taps, they inadvertently caused a deluge of demand for bottled water. Some residents drove into Michigan in search of it, and attorney general Mike DeWine’s office just announced a crackdown on price gougers in the wake of complaints that some retailers had tripled the price of bottled water.
All of which raises a question: Whether or not you live in Toledo, just how pure is that pristine bottled water in the shopping cart?
Turns out, the answer varies depending on the brand, and on a confusing lexicon of water terms ("artesian" isn't the same as "spring," for instance.)