Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
There’s nothing like a toxic algae bloom like the one in Toledo to spur sales of bottled water. When Ohio state officials declared a state of emergency on Saturday, ordering everyone in the city not to get near their taps, they inadvertently caused a deluge of demand for bottled water. Some residents drove into Michigan in search of it, and attorney general Mike DeWine’s office just announced a crackdown on price gougers in the wake of complaints that some retailers had tripled the price of bottled water.
All of which raises a question: Whether or not you live in Toledo, just how pure is that pristine bottled water in the shopping cart?
Turns out, the answer varies depending on the brand, and on a confusing lexicon of water terms ("artesian" isn't the same as "spring," for instance.)

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in