What's the DSI Toys Story? Houston Marketer May Divide Creative, Media Duties in Review

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DSI Toys has begun contacting agencies around the country about its estimated $10 million advertising account, currently handled by Sive/Young & Rubicam in Cincinnati.
The Houston-based manufacturer of toys and a line of children’s consumer electronics has tapped the Warren Agency marketing consultancy in Austin, Texas, to conduct the search.
Charlotte Warren, principal of the consultancy, said Sive/Young & Rubicam will defend the business.
Warren sent out 11 requests for proposals to advertising agencies in New York, Houston, Los Angeles and Chicago late last month that she declined to name.
Warren said Greenwood Marketing in Houston is assisting her in the agency selection process.
Executives at Sive/Young & Rubicam could not be reached for comment.




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