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Agencies got an early holiday present last week, courtesy of a computer error at The List, an Atlanta company that provides new-business leads through a database of marketing and advertising decision makers, often at a cost of up to $1,000 a year for agency subscribers.
George Rubsam, marketing director at The List, was trying to notify the company’s best agency clients of a seminar in Chicago that features a presentation by Boston consultancy Pile and Co.
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